Well this time I want to talk about Apple advertising. I've always loved the way they introduce their products to their customers (and fans, why not) or possible ones, giving always sophistication, elegance and freshness. They just know how to represent the "think different" concept by the video and the music involved in it. Let's take a look at the music. They tend to use soft music, that mixes some kind of a "tiny-shiny" way to show what they want. Maybe there is a little bit of irony that they want to show to their main competitor, Microsoft (let's remember the music of the "I'm a Mac and I'm a PC" ads, and video of course). For now I'm going to show the music behind the MacBook Air Ads, just because is the only one that I've discoverd (lol). The singer is Yael Naim, and the song: New soul. Perfect for the product.
Haven't seen the MacBook Air Ad yet? Check this out:
February 7, 2008
MacBook Air "soundtrack"
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